LinkedIn Live will be available to selected users in the US during the initial beta phase, while those not invited will have to apply for access. The new service will stream events like Q&A sessions, conferences, talks, award ceremonies, product launches and similar engagements.
Users will be able to tune in and leave comments to the streamed events, much like during a Facebook live and other social media offering live video streaming services.
Serving 600 million users worldwide, the roll-out of live video-streaming is a big step for LinkedIn and comes nearly 18 months after it originally started supporting the video format in August 2017.
"Our data shows that video has become one of the key drivers for member engagement on LinkedIn, and businesses who want to start a conversation with their audiences are increasingly turning to Company Page videos," Peter Roybal, principal product manager at LinkedIn, said in November 2018.Vimeo video platform, which allowed businesses, brands and organizations to distribute their video content from Vimeo to their LinkedIn Company Page.
The step marked "LinkedIn's first end-to-end video integration with a video platform, as part of its commitment to investing in video as a highly engaging content format."
LinkedIn was purchased by Microsoft back in 2016 by Microsoft for more than $26 billion.