Fashion director of Brazilian Vogue Donata Meirelles has announced that she is stepping down following backlash over photos from her 50th birthday party, inspired by "Brazil Slavery Colonies" as some commenters put it.
"At age 50, it's time for action. I've heard a lot, I need to hear more”, she noted, commenting on her decision.
The photos from the posh party in Bahia in northeastern Brazil that prompted public criticism were posted by some guests of the exclusive event, Sky News reports. One of them shows the fashion boss sitting on a throne-like chair some linked to a so-called cadeira de sinhá, which used to be popular among slave masters in Brazil. Meirelles was also surrounded by black women in white dresses and headgear that some compared to the clothes worn by slaves.
Meirelles tried to defend herself in a statement on Instagram, which was later deleted, saying that the chair in question was an artifact from the Afro-Brazilian folk religion candomblé and insisting that and the white garments were traditional for Bahia, where the celebration took place. However, she still apologised saying "Even so, if I caused any different impressions, I am sorry".
Nevertheless, netizens flooded Twitter with critical posts under the hashtag #VogueRacista. Some called on the magazine’s owner, media giant Conde Nast, to take action and not tolerate a “huge embarrassment”.
Hey @CondeNast, Donata Meirelles, the director of Vogue Brazil, had her birthday party inspired in "Brazil Slavery Colonies" and even had black models dressed as slaves to use as photo props. Asking for a friend: does this align with your company's values? #VogueRacista pic.twitter.com/7K0DmnK7nd— Partido do Suco de Laranja (@ninaborges) 9 февраля 2019 г.
I mean… 👀 https://t.co/5jgQJVXGjI before the “political correctness gone mad” peeps chime in can we at least give partying a chance without wearing blackface or having slavery themes as in this case… I promise it won’t ruin the fun 👍🏽#vogueracista #DiversityandInclusion— Amel Ibrahim (@DrAmelIbrahim) 15 февраля 2019 г.
Brazilian Vogue's director threw a party and used slavery as theme.She disrespected the African culture and used this shameful matter as an entertaining joke.This is a huge embarrassment that should not be tolerated.@CondeNast take action or the shame will be on you.#VogueRacista pic.twitter.com/WXALMNHnta— 𝔞𝔪𝔞𝔫𝔡𝔞 (@VOGUENART) 12 февраля 2019 г.