The new device is called — NoPhone Air — and it is literally nothing, but a plastic package filled with air. The NoPhone is designed to help people get away from their phones for a while and contribute to the resolution of the phone addiction problem.
"This is crazy how big this phone addiction problem has become. We created the device called NoPhone which is just a block of plastic you can hold," Gould told Sputnik.
It sounds weird to walk around with a piece of empty plastic, but Gould thinks that the new "product" might help to partially solve the phone addiction problem.
"When you look at it, it almost seems as if it is nothing inside of the packaging. You open it up and you put away your other phone, and you just kind of hold that NoPhone in your hand. […] It helps to get away from your phone. I think it is the main thing," he added. "It [the device] works pretty well."