'Ovaries Before Brovaries': Galentine's Day Latest Hype on Social Media

A day before the Valentine’s celebration of romance social media reminds everyone of a newer festivity dedicated to salute all women - Galentine’s Day. What started as a non-official holiday, is now gaining more traction in the light of the #MeToo movement, for those marking the day with extended female solidarity.

The notion of Galentine's Day was first introduced in 2010 on the television show Parks and Recreation by the character Leslie Knope, played by US actress Amy Poehler.

It has been marked yearly ever since mostly in the western culture, with mentions surfacing online right before Valentine's Day.

"Every February 13, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style."

Female users, their supporters and businesses — it is another opportunity to push sales after all — took to online platforms to "celebrate ladies celebrating ladies."

Happy Galentines Day 💟 #365…. #Repost @classical_art_memes #galentinesday #galpals #girlgang #friendshipgoals #classicalartmemes #culturejam #mashup #fridakahlo #monalisa #girlwithapearlearring #venus

A post shared by Eliza (@mynameiselizadee) on Feb 13, 2018 at 1:31am PST

 

 

Happy Galentine's Day to all the lovely ladies out there. May your day be filled with scrummy pancakes (or waffles)!!… #galentinesday #happygalentinesday #parksandrec #leslieknope

A post shared by Jenny (@jenniferhbabey) on Feb 13, 2018 at 2:33am PST

 

 

“A woman who knows what she brings to the table isn’t afraid to eat alone”. To all the strong, stoic and sassy ladies in my life Happy #GalentinesDay.

A post shared by Turia (@turiapitt) on Feb 12, 2018 at 3:53pm PST

 

 

*Competition* In true Galentines day style we're giving you the chance to win this makeup bundle! To enter simply tag your bestie in the comments. T&Cs apply. http://boots.uk/sNmy34

A post shared by Boots UK (@bootsuk) on Feb 13, 2018 at 12:21am PST

 

To all girls and women today, celebrate and cherish your awesome friendships (and stuff yourselves silly with pancakes of course) 🥞#GalentinesDay #sisterhood #foodforthesoul pic.twitter.com/VdyyqLbFmF

— Tender (@TenderUK) February 13, 2018​

Happy #GalentinesDay! Tag your Galentine! 😅😋😍 pic.twitter.com/pdm5JpO8Fu

— Blu Digital (@Blu_Digital) February 13, 2018​

Have you thought about celebrating #GalentinesDay? If not, here's why you should start! https://t.co/Q4He9znjhB pic.twitter.com/gdclF2hGxj

— Girl Scouts (@girlscouts) February 7, 2018​

I'M NOT CRYING YOU'RE CRYING #GalentinesDay pic.twitter.com/KDwsSVbuyk

— Tegan Jones (@Tegan_Writes) February 13, 2018​

Happy #GalentinesDay 💕💕💕 Tag the girls that make you feel like a Spice Girl below! 🌈 pic.twitter.com/HvaTqgx9g2

— Skinnydip London (@SkinnydipLondon) February 13, 2018​

OKAY LADIES NOW LET’S GET IN FORMATION 🙌🏾 #GalentinesDay #Acrimony pic.twitter.com/Vv1djBvHe0

— Tyler Perry's Acrimony (@AcrimonyMovie) February 11, 2018​

Loved spending #GalentinesDay with my girls thanks to @JetSuiteX & @stsblue ✈️ @GretchenRossi @jackiemelby @Caitlin_OConnor @traceykeyser @RachelAMullins pic.twitter.com/loRvgH6Jwc

— Ali Levine (@AliLevineDesign) February 8, 2018​

This February 13th, we’re inviting you to gather all your ladies for an experience like no other. We're celebrating #GalentinesDay! Tell us whom your Galentines are and why and we'll shower you with sweet surprises to make your day that much more exciting! pic.twitter.com/kGPPoICctP

— Project Eve (@MyProjectEve) February 12, 2018​

#MeToo has been used millions of times over in 85 countries, exposing harassment at the heart of Hollywood and groping and assault across the globe in every walk of life. 

It's always a good day to support equality, but today is better than some. Check out and share these hashtags:#visiblewomen: great artists and their work#GalentinesDay: becoming a serious day for female empowerment
And, as always, #metoo, which I didn't know started in 2006.

— Britt F. Frey (@brittfrey) February 13, 2018