About 26 percent of millennials vow to give more to charity in 2017 than they did in 2016, and about 97 percent of US citizens between the ages 18 to 36 will have given to a charitable cause in general during 2017, according to a new study from Bankrate.com published Friday.
By comparison, only about one-fifth, or 20 percent, of those surveyed said in total said they would give more in 2017 than in 2016.
The exposure young people have to technology and viral content is at least one reason for why this generation are givers. "Remember the ALS ice bucket challenge that went viral a couple of years ago? It took on a life of its own and got people to donate to a cause most knew nothing about. Why? Because it allowed people to visually broadcast their charitable response — something millennials especially love to do," The Tennessean reported November 27.
Charities have shifted toward accepting donations digitally because that's how millennials prefer to allocate their resources, Raw Story reports.
