10:20 GMT +316 November 2018
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    Durex Jeans

    Safe Consumerism: Durex Condom Brand Launches Denim Line

    © Photo: Youtube/DurexIndia
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    Durex, a famous global condom manufacturer, has announced the launch of its jeans line. Most internet users haven’t taken it seriously and consider it part of a marketing campaign; but the news has turned out to be real. For the time being, Durex jeans will only appear in India.

    The Indian branch of the company announced on its official Twitter account that Durex will produce its own branded jeans. The statement was accompanied with a promo video featuring popular Bollywood actor Ranveer Singh.

    ​Durex's intentions to swap condoms for denims caused a storm of jokes from netizens in India and across the world.

    The official Twitter account of the company decided to maintain the public's interest, coming up with their own jokes and commenting on the reactions of users.

    Durex has already kicked off a separate website for the jeans line, which will go on sale starting March 25.

    The condom manufacturer's initiatives often become a target for jokes on social networks. For example, Durex sent social media alight in September 2016, after it announced the release of eggplant-flavored condoms.

    It turned out to be a hoax. The tweet was part of the company's campaign to get a condom emoji introduced in a bid to get young people to talk about safe sex.

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