In traditional Muslim culture, it is a given for a girl to consummate marriage as a virgin. The product is therefore specifically aimed at Muslim women to make sure they bleed like a virgin during their wedding night.
"There is still a very strong expectation that Muslim girls be virgins at marriage. If proved otherwise, girls may become very worried, experience pressure and even become desperate enough to consider suicide," Susanne Fabricius, project manager in the NGO EtniskUng that instructs young people in handling honor-related conflicts, told Danish daily Berlingske.
A fake hymen consists of a membrane containing either bovine blood or paint that is similar to blood, and is inserted into a woman's vagina half an hour before intended intercourse. During intercourse the membrane is pierced so that the cultural desire for blood-stained sheets as a token of virginity is met.
Despite the ubiquitous notion that blood during first-time sex is a token of virginity, it is actually nothing but a deep-rooted misconception. According to Charlotte Wilken-Jensen, chief physician and specialist in gynecology and obstetrics at Hvidovre Hospital, only one or two women out of ten actually bleed when having intercourse for the first time.
"We believe that many women are interested in our product, because it is cheaper and easier than, say, a surgery that restores the hymen," Daniela Lindemann told Radio24syv, venturing that a fake hymen is "completely risk-free."
"Some girls share the belief that only good girls remain virgins until marriage. They are very afraid of dishonoring their family and losing their lovers if they do not bleed on the wedding night," Sigrid Bacher Frederiksen, coordinator at the social agency Dialogkorpset, Radio24syv.
A fake hymen costs 400-600 DKK ($60-90) and is sent discreetly, disguised as a jewelry box.