WASHINGTON (Sputnik) — The opportunity is being marketed as a scientific study, using wireless headsets from the company Emotiv that translate brain waves into meaningful data on mental performance and sub-conscious responses, according to the release on Tuesday.
"An experience that provokes powerful emotions, passion and excitement, enabling its driver to really push their limits," said the company’s pitch for volunteers who wish to drive the recently launched turbocharged Infiniti Q50 Red Sport 400 model.
The UAE’s runway-like highways through a desert that extends beyond many horizons provide an ideal environment for sports car enthusiasts.
However, it was unclear from the release where and how the four-week experiment would be conducted.
