14:19 GMT29 November 2020
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    The issue of a united Ireland is a very sensitive one for the United Kingdom. More than 30,000 people were injured and some 3,600 were killed in the violent sectarian conflict dubbed the Troubles between unionists, who wished that Northern Ireland remain part of the UK, and republicans, who wanted it to become part of the Republic of Ireland.

    2020 continues to surprise us, as Northern Ireland has ceased to be part of the United Kingdom and has united with the Republic of Ireland… well, at least that's what the e-commerce giant Amazon seemed to think. The company has become the butt of jokes after its service told a customer named Chris Jones from Ballyclare in Northern Ireland that he couldn’t watch a rugby game between England and Georgia because the service was available only in the United Kingdom.

    ​The man tried to improve Amazon’s understanding of geography, but to no avail.

    ​​The company’s customer service remained unfazed even after its post went viral and it was flooded with comments saying that Northern Ireland is part of the United Kingdom.

    ​Social media users competed in wit when commenting on the news.

    ​Some users joked that Amazon had become extremely powerful.

    ​Supporters of a united Ireland praised the e-commerce giant’s gaffe.

    ​Users in Scotland, where support for independence from the United Kingdom has increased in recent years, asked the company to "help" them too.

    ​Other users criticised the customer service for the poor knowledge of geography and tried to imagine what the person who wrote the post might look like.

    ​Tens of thousands of sarcastic comments later, Amazon apologised for "the error in our colleague’s response".

    United Kingdom, Northern Ireland, Amazon
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