A standard photo app on iPhones can identify objects in the pictures and categorize photos automatically into groups locally on the device. The system allows searching for particular images in the gallery using keywords that determine the content: "dog," "smile," "tree," "person"… and even "brassiere."
This feature has been available since June 2016, when image recognition was introduced with iOS 10, but has been brought to the attention of many oblivious users just recently, triggering an online avalanche of reactions.
Random iPhone hack tip of the day: search "brassiere" in your photos search bar— 🖖🏿🇰🇪 (@MrLewisVuitton) 26 октября 2017 г.
ATTENTION ALL GIRLS ALL GIRLS!!! Go to your photos and type in the ‘Brassiere’ why are apple saving these and made it a folder!!?!!?😱😱😱😱— ell (@ellieeewbu) 30 октября 2017 г.
When your girl starts typing “brassiere” in your photos pic.twitter.com/s3I5lB4oFG— Landon Moss (@_LandonMoss) 31 октября 2017 г.
Some people were concerned by the fact that "brassiere" is a category at all.
It's true. If u type in "brassiere" in the search of your iphotos, it has a category for every boob or cleavage pic you've ever taken. Why. pic.twitter.com/KWWmJoRneJ— christine teigen (@chrissyteigen) 31 октября 2017 г.
Not sure if the fact that I can type “Brassiere” in my iPhone photo search and see all my cleavage pics is creepy af or helpful 😂 pic.twitter.com/WfRSTRsZ3x— Kristen Lanae (@kristenlanae) 1 ноября 2017 г.
A lot of users immediately checked if that worked on their phones and shared their outcome on Twitter.
my Brassiere folder is perfect, I’m keeping it pic.twitter.com/msNwrQUNL3— Kira Bindrim (@KiraBind) 30 октября 2017 г.
But some results were quite unexpected.
i love how everyone searching brassiere in their camera roll brings up photos of their boobs but i get human shrek pic.twitter.com/G0zj2taJQ5— lauren❣️ (@anitheas) 1 ноября 2017 г.
Strangely, it makes me really happy to know that when I search “brassiere” in my iPhoto’s, this is the only match: pic.twitter.com/67kOKFkzfa— Sam 🍂 (@Selbouez) 1 ноября 2017 г.