The report, which gathered data from 95 countries, also revealed that European viewers watched three hours and 48 minutes a day of TV in 2017, slightly more than people in Russia and Brazil.
"The length of time people watch television is holding up despite the growing availability of online content," said Eurodata Vice President Frederic Vaulpre during his recent presentation of the data at MIPTV in France, the world's leading TV and online development event.
"There was a slight fall in TV viewing in North America and Asia, but it is still growing in South America and in Europe it is maintaining historically high levels," he added, AFP reported.
People in Asian countries watched less TV than most others last year, averaging about two hours and 25 minutes in front of the screen; people in China spent an average of two hours and 12 minutes in front of the box. In Sweden, young adults watched less than two hours of TV a day.
The report also revealed that viewing trends are changing. In 35 countries, replay services added an additional 8 percent to viewing time. In addition, young adults spent more time watching shows on their mobile phones than in previous years.
The data also showed that the US and UK are the world's two largest exporters of TV shows, followed by France, Germany and Turkey. The trend, however, appears to be geared toward content for niche audiences rather than mass crossover audiences.