"To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you?" the tweet, sent out at 10:52 p.m. local time, read.
Think Hallmark-meets-millennials: the film basically has the makings of a classic Christmas-themed Hallmark movie that's based in a country no one has ever heard of.
As netizens by the hundreds tried to figure out why Netflix would out users in such a manner, Amanda Bell, a frequent writer on TV Guide, demanded answers.
"Why are you calling people out like that Netflix," she inquired, to which the service responded with a "just want to make sure you're okay."
— Netflix US (@netflix) December 11, 2017
Netflix US wasn't the only service talking about the film. Netflix Canada started on its campaign a few days back on December 7.
— Netflix "Have you seen A Christmas Prince?" Canada (@Netflix_CA) December 7, 2017
— Netflix "Have you seen A Christmas Prince?" Canada (@Netflix_CA) December 9, 2017
They also went as far to change their name to "Netflix ‘Have you seen A Christmas Prince?' Canada."
Though the AV Club speculates this could be a new social media tactic to promote its original content, people are not here for the change.
— Dizzy (@DizzyGirlSusie) December 11, 2017
— Kevin Roose (@kevinroose) December 11, 2017
— Trey Graham (@treygraham) December 11, 2017
Even some major companies got in on the Netflix-bashing.
— Lifetime (@lifetimetv) December 11, 2017
— Pornhub ARIA (@Pornhub) December 11, 2017
Beware Netflix-bingers, beware.
— natale dante 🌹 (@videodante) December 11, 2017