The prize is annually awarded to top managers in media, advertising and the PR industry. It is also intended to support significant projects in media and communications driven by professionalism and skill.
The Russian journalistic community also highly assessed the RT broadcaster’s social project known under #НеОдинНаОдин hashtag.
The project seeks to help people, primarily from Ukraine and other post-Soviet republics, who have for years unsuccessfully tried to obtain Russian citizenship. It also lends a helping hand in other cultural issues such as "Presumption of innocence", "Russians abroad" "Bureaucracy and law," "Problems of housing and public Utilities," "Accidents," "Children in trouble" and "Medical error".
Rossiya Segodnya is a multimedia international news and information agency with a mission to provide prompt and balanced coverage of global news and inform international audiences about different views on key events.
It comprises RIA Novosti, R-Sport, RIA Real Estate, RIA Rating, Prime, InoSMI, and Sputnik News. The agency is among Russian media market leaders in implementing social and educational projects.