15:07 GMT14 June 2021
Listen Live
    Military & Intelligence
    Get short URL
    0 64

    The creation of the brand's new visual image is set to unite several product lines that were not previously integrated with each other under a single logo.

    MOSCOW, December 2 (Sputnik) — Kalashnikov Concern, Russia's largest producer of combat automatic and sniper weapons, presented its new company logo on Tuesday.

    "This is a combination of two K's, for Kalashnikov and [the Russian word for] Concern. The two colors reflect the colors of the flag of Udmurtia – black and red," Russian state technologies corporation Rostec's CEO Sergey Chemezov told reporters.

    The creation of the brand's new visual image is set to unite several product lines that were not previously integrated with each other under a single logo. The rebranding was financed by the company from its own reserves, without raising any money from the government.

    Representatives of Kalashnikov Concern earlier voiced the need for rebranding, stating that it is impossible to compete with global arms industry leaders without a strong and recognizable brand.

    Kalashnikov Concern was created in August 2013 when the Izhmash and Izhmekh manufacturers were merged and formally renamed after the well-known Soviet assault rifle AK-47. It is now Russia's largest producer of automatic and sniper rifles, guided artillery shells and a wide range of civilian products, including shotguns, sport rifles and machine tools.


    Mikhail Kalashnikov, the Father of AK Assault Rifles
    Kalashnikov Concern Nearly Closes Sales Gap Due to Sanctions: Rostec CEO
    Russian Arms Maker Kalashnikov Looks at Potential Sales in 50 Countries
    Kalashnikov Drops Plans to Use US Steven Seagal as Brand Ambassador
    Kalashnikov to Adjust Export Strategy Due to Western Sanctions
    AK-47, Rostec, Kalashnikov Concern, Russia
    Community standardsDiscussion