04:38 GMT +315 August 2018
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    The headquarters of German logistics group Deutsche Post DHL is pictured prior to the company's annual press conference on March 7, 2018 in Bonn, western Germany

    Deutsche Post Denies Allegations of Having Sold Personal Voter Data to CDU, FDP

    © AFP 2018 / Federico Gambarini / dpa
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    The statement came a few days following reports saying that the company had allegedly violated a personal data protection law ahead of the election campaign last year.

    Deutsche Post has denied allegations of having sold client microtargeting data to the Christian Democratic Union (CDU) and the Free Democratic Party (FDP) ahead of the 2017 election campaign, Deutsche Welle reported.

    A representative of the company's subsidiary, Deutsche Post Direkt GmbH, assured the public that it had never sold details of addresses or individual households and dealt with personal data in strict compliance with the Federal Data Protection Act.

    The data which the company offered to its clients was completely anonymized and didn't contain any personal references, the spokesperson argued.

    The CDU and FDP confirmed that they had purchased data from the company during the election campaign, but said they had acted in accordance with the data protection law.

    Both parties stated that they had used the information that only indicated the probability of where they could find potential supporters and that this data didn't contain any concrete addresses or other personal details.

    READ MORE: Facebook Introducing New Privacy Tools for Better Control of Personal Data

    Earlier, German newspaper Bild reported that each party had spent "five-figure sums" to receive the detailed personal data of potential voters that was supposed to help the politicians with their door-to-door campaign.

    The practice of acquiring information to customize election campaigns is quite common, but microtargeting, in which data is collected to target individuals, has serious limits in Germany due to strict EU privacy rules.

    Related:

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    personal data, Deutsche Post AG, Germany
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