Leading light in the Korean music industry SM Entertainment is set to begin an exciting new collaboration with the Seoul Philharmonic Orchestra. SM Entertainment’s CEO Lee Sung-soo and Kang Eun-kyung signed a deal marking the cross-genre partnership on 10 May.
This deal marks the first-ever collaboration in South Korea between a K-pop label and a leading classical orchestra.
The first result of the collaboration will be revealed in July through the project's own label - SM Station. This will include songs previously released by SM Entertainment but newly arranged in the classical style.
During the signing of the deal, SM Entertainment expressed its wish to expand to the classical genre by establishing the classic label - SM Classics.
The news has got K-pop fans talking with SM groups fans in particular, such as SHINee, EXO, NCT and SNSD, all trying to guess what song will mark the start of the new project.
SM Entertainment's 'SM Station' will be working with the Seoul Philharmonic Orchestra for a special classic project this July, featuring an orchestral arrangement of a beloved SM artist song.— 태민♥민호_TaeMinho_2minShinee (ZOL) (@ZolShinee2min) June 12, 2020
Taemin hypnosis? #Taemin pic.twitter.com/muXyktIoC6
SM Entertainment has signed a MOU with the Seoul Philharmonic Orchestra to collaborate together— mes #TeamPinky (@OH_mes2) June 12, 2020
They will release a newly-arranged version of a SM song the public loved through SM STATION in July
New label 'SM Classic' will also be establishedhttps://t.co/BAsGozAE6O pic.twitter.com/abpk2L4t1Q
HELLOOOOOOOO SEOUL PHILHARMONIC HELLOOOOOOOO SM CLASSIC HELLO?!?!!!?!!!!!!!!— sky (@gopaintthesky) June 12, 2020
y’all don’t understand the band kid in me is THRIVING at this sm seoul philharmonic thing— olivia (@seulgiwarm) June 12, 2020