18:37 GMT24 September 2020
Listen Live
    Asia & Pacific
    Get short URL
    0 52

    New Delhi (Sputnik): While books have held great respect among people of all faiths in India since time immemorial for being a great source of wisdom and knowledge and hence treated with the utmost respect, many Indians felt offended by a photoshoot of American singer Selena Gomez standing on books.

    Singer-actress Selena Gomez has turned many heads with her sassy collegiate-themed photoshoot for a sportswear brand inside a school library. But she may have hardly thought it would evoke a sharp response from many Indians due to their feelings of reverence for books and respect as booklovers.

    In her third collaboration with Puma, she is posing while standing and sitting on books. 

    The photographs are evoking a wave of responses on microblogging site Twitter from Indians, many of them condemning the 27-year-old for hurting their feelings.

    In India, books are also considered akin to the Goddess Saraswati, the Hindu goddess of knowledge, music, art, wisdom, and learning. Many people here touch books to their forehead as a sign of remorse in case they step on a book or it gets dropped on the floor by them.

    Puma also drew flak and was slammed for being “culturally insensitive”.

    However, some contradicted the view point and called it a mere cultural difference.


    Affiliate of India's Ruling BJP Demands FDI be Junked for Diaspora Remittances
    Vet Raped and Burnt to Death in Hyderabad, India: Twitter Explodes in Anger
    Italian Lifestyle Giant Diesel Ropes in First Bollywood Celebrity to Endorse Watches in India
    Hinduism, culture, Books, campaign, photoshoot, puma, actress, singer, India
    Community standardsDiscussion