The subscriber battle is becoming a social media event in itself, with some accounts dedicated to relaying live sub counts between the two challengers for the YouTube crown.
New Delhi (Sputnik) — Appealing to nationalist fervour, Indian film production house T-Series has appealed for Indians to subscribe their channel so that they can "create history" by becoming the most-subscribed YouTube channel in the world.
Bhushan Kumar is the son of T-Series founder Gulshan Kumar. In the video tweet, he says, "There is an Indian YouTube channel on the brink of becoming World's No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar's dream forward, I started this channel. Today, it belongs to you, to the entire nation. It's a historic moment for all of us. So let's come together and subscribe to T-Series YouTube channel and make India proud."
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