Celebrities like Jennifer Aniston, Reese Witherspoon, Kerry Washington, Bella Thorne, Victoria Beckham, and others have joined the "Women Supporting Women" challenge.
In order to encourage positivity and female empowerment amid the COVID-19 pandemic, women have been posting monochrome images of themselves on Instagram and inspiring friends to do the same, using the hashtag #womensupportingwomen, #blackandwhitechallenge, or captioning their photos with the phrase "challenge accepted".
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"Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today", Jennifer Aniston wrote on Instagram.
It's unclear how the photo challenge started, but the hashtag #womensupportingwomen gives over six million hits on Instagram, while #blackandwhitechallenge has over one million results.