“I think that American bureaucracy is simply focused on bureaucracy rather than on fighting against the enemies of America which, you know, for me is Islamic radicals, extremist rebels who seek to harm freedom and democracy,” Torossian said.
According to the PR expert, the Russian government has done a very good job of communicating clearly and efficiently.
“One of the most fundamental things today in the world of PR is communicating coolly, communicating officially and telling your story,” Torossian said. “I think in the ‘word war’ they [Russians] have won.”
Earlier, Torossian wrote in his article for Observer that in the world of media and PR Russian President Vladimir Putin “is without equal.”
Recently, the US has been targeting RT, a Russian state-funded television network. David Kramer, a member of Senator John McCain’s Institute for International Leadership, wrote an anti-Russian tirade entitled "The West should take on the Putin P.R. machine" in the Washington Post this week.
However, Torossian argued that the US is now not prepared to win the competition against the successor of the former Soviet Union.
“In this world today, it can be very clear that Russia is acting and America is reacting,” Torossian said, adding that America has to take actions and respond – both in PR and in the world of politics.