19:10 GMT +318 November 2018
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    A Russian matrioshka dolls displayed in the Cultural-Entertainment Complex Kremlin in Izmailovo

    ‘Made in Russia’ Brand to Get New Boost

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    The “Made in Russia” brand, now being developed by the government, aims to promote Russian products, business and culture both inside the country and elsewhere in the world, the newspaper Izvestia wrote.

    The main idea is to draw up a general catalogue of Russian brands, companies, exporters and experts to be used as a platform to promote Russian business and culture worldwide.

    The national brand logo will be a combination of barcode and birch bark, whose image is widely used in Russian culture.

    The official presentation of the concept of managing the “Made in Russia” project is expected in December.

    One of the three options being considered envisions the use of a general “Made in Russia” logo on each and every domestically made product.

    The government is also mulling a system of promoting foods and manufactured goods produced in Russian regions.

    The project’s manager Mikhail Sadchenkov fears, however, that a shift towards the products’ regional identities would be counterproductive.

    Alexander Murychev, Executive Vice-President of the Russian Union of Industrialists and Entrepreneurs, disagrees arguing that vital as the unified “Made in Russia” brand may be, a mention of the product’s territorial origin is equally important.

    “Consumers usually want to know where exactly this or that product was made. Therefore, we should name the concrete manufacturers and regions this product was made in,” Murychev emphasized.

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    Tags:
    place of origin, regional identity, product promotion, national brand, logo, Russian Union of Industrialists and Entrepreneurs, Alexander Murychev, Mikhail Sadchenkov, Russia
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