15:23 GMT15 April 2021
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    Indian Prime Minister Narendra Modi has been hosting a monthly radio programme called "Mann Ki Baat" since October 2014, where he addresses his countrymen on state-owned All India Radio. A recording of every broadcast is shared on various social media platforms.

    In the most recent episode of his monthly radio programme "Mann Ki Baat", Prime Minister Narendra Modi addressed the nation, announcing the government's Jal Shakti Ministry (Department of Water Resources) is set to launch a 100-day campaign called "Catch the Rain" to promote water conservation in the country.

    Ahead of summer in India and World Water Day on 22 March, PM Modi stressed that this is the best time to collectively make efforts towards water conservation and urged citizens to take up a 100-day campaign to clean up water bodies and prepare them for rainwater harvesting before the monsoon season.

    "In most parts of India, rain starts in May-June. Can we run a 100-day campaign to clear the water reservoirs to conserve water? Jal Shakti Ministry will soon begin a similar campaign 'Catch the Rain'. The key mantra of the campaign is - catch the rain, where it falls, when it falls", PM Modi said.

    He further added that "From now on, we'll get the rain water harvesting system - already in place - and make it function. We will get villages, ponds cleaned to help increase water harvesting".

    He emphasised that water has been crucial for the development of humankind for centuries.

    "Water is life for us, it is also faith and it is also a stream of development …Water has been crucial for the development of humankind for centuries… We must understand our responsibility towards water conservation", he signed off.

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    rain, Indians, India, Water Conservation
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