WASHINGTON, August 9 (RIA Novosti) – Shopbop, a leading online US fashion boutique, has launched a Russian language website as part of a drive to expand its customer base in the former Soviet Union, the company announced this week.
Madison, Wisconsin-based Shopbop was started in 2000, expanding rapidly until it was acquired by online sales behemoth Amazon in 2006, according to the company’s main English-language website. The new, Russian-language version of the site was announced by the company on Thursday.
Indicating the importance of the Russian-speaking consumer, Shopbop said the Russian website was only its third internet portal, following versions in English and Mandarin, although the company says it ships goods to customers in 165 countries.
Russian-speakers will also have access to a Russian language customer service phone line, and content created specifically for the region, the press release stated.