A search of the words "Spring Fragrance" on Little Red Book, a popular mobile platform where registered merchants and buyers advertise or recommend their favored products, finds the brand is frequently mentioned by visitors returning from North Korea.
Its ingredient, Kaesong Koryo Insam (ginseng), a specialty of Korea, helps "retain the human body's harmonious metabolic balance," the Korean Friendship Association said on its website.
"The brand is a top cosmetics product in North Korea. I did not bring too much cash. Otherwise, I would have bought a dozen boxes. The tour guide said the product does not contain a corrosion remover, and the ginseng in the toner could help prevent aging," one user said on Little Red Book.
In his visit to the cosmetics factory, Kim instructed officials to build a trendy shop for Pomhyanggi cosmetics in Pyongyang, the official Korean Central News Agency reported on Sunday.
Long before news of Kim's visit to the cosmetics factory, some Chinese customers had heard of and used the products. On China's largest e-commerce platform Taobao, a dozen stores were selling Spring Fragrance, and the store owners claimed to have come from cities bordering North Korea, like Dandong in Liaoning Province and Yanbian in Jilin Province.
"Very few stores sell North Korean cosmetics as it is very difficult to get the products into China. My products were transport through trains connecting China and North Korea. I need to pay people who help transported the products 300 yuan for a 6-set box," a store owner said.
"I make around 2,000 yuan selling 10,000 yuan's worth of the product a month," the owner said, adding that it is difficult to get the cosmetics without the help of North Koreans, and many Dandong residents also bought the products from her store.
Zhang Yuan, a Beijing resident, bought a set of Spring Fragrance cosmetics for 100 yuan when she visited North Korea in 2016.
North Korea's beautiful women is also another factor which motivates Chinese consumers to buy the cosmetics, Zheng Jiyong, director of the Shanghai-based Fudan University's Center for Korean Studies, told the Global Times.
North Korea's leading girl band, Moranbong Band, which reportedly resembles the style of 1990s British chart-busting pop group Spice Girls, has been popular in Chinese cyberspace.
"If North Korea opens its doors, the country's cosmetics industry will gain a lot from China. Meanwhile, the industry could also serve as a channel for the country to attract more investors from China," Zheng said.
This article was originally published in Global Times.