Seoul Fashion Week Spring 2022 Gets Extra Layer of Glamour as EXO's Kai Unveiled as New Ambassador

Not only is Kai a senior member of K-Pop sensation, EXO, and one of the best dancers in South Korea, he has also inspired a whole host of designers as one of the muses of stellar fashion house, Gucci, and designed a new line of men's make-up for international favourite Bobbi Brown. He has now been revealed as the face of Seoul Fashion Week.

Kim Jong-in, better known to his hordes of admirers as Kai, was announced on 14 September as the official ambassador of Seoul Fashion Week Spring 2022, by the city of Seoul.

During Fashion Week, the traditional beauty and history of Korea and its capital, Seoul, will be celebrated and the world will be permitted a glimpse of the thriving metropolis' historical landmarks as the event unfolds at at least 37 different venues.

In March, visitors to Seoul Fashion Week Fall/Winter 2021, were dazzled by the interiors of the the National Museum of Korea and the National Museum of Modern and Contemporary Art, which served as the main venues for the extravaganza.

Under the aegis of Seoul's Metropolitan Government, Kai, 27, will work the catwalk as he shows off designs by Korean house BMUET(TE), a rebellious, new romantic designer who pushes the boundaries and will be making its debut at London Fashion Week this year.

Seoul Fashion Week will be held digitally from 7 to 15 October and can be viewed via its official website, on YouTube, domestic streaming app Naver TV, global fan platform VLIVE and - for the first time - on TikTok.

KAI IS THE GLOBAL PUBLICITY AMBASSADOR OF 2022 SPRING SUMMER SEOUL FASHION WEEK!!!! The promotional video would be unveiled on youtube tomorrow!!!

So proud of you, my love!! 🥰😍😘 🔥🔥🔥🔥🔥🔥🔥#KAI #2022SEOULFASHIONWEEK #2022SSSEOULFASHIONWEEK #GLOBALPUBLICITYAMBASSADOR pic.twitter.com/IrTzUrgwYp

— ʝen泰开™ 🍀 기다릴게 큥&탬 | 威神ᵛ⁷ #WuKong 🐵 #Jalapeño 🌶️ (@EroTaeKai) September 14, 2021

KAI@weareoneEXO pic.twitter.com/kngyYdhvPS

— 'KNOCK KNOCK!' (@knockknock_0408) September 14, 2021

"The Global Ambassador of Seoul Fashion Week Spring 2022, #EXO's #KAI." THAT SOUNDS SO SEXY 🤩 pic.twitter.com/hsi05dYlqP

— 𝚅𝙷𝙴𝙼 🍒 (@PCYeolxBBH) September 15, 2021