"The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round. Fans will be able to follow sports, athletes and the stories behind the Olympic Games," IOC President Thomas Bach said as quoted in a Wednesday IOC release.
According to the statement, the channel will be available online, worldwide via an app for Android and iOS devices, as well as on YouTube and social media (Facebook, Instagram, Twitter).
The Olympic Channel will first be offered in English with an option of subtitles in nine different languages.
Brazil’s Rio de Janeiro will host the 2016 Summer Olympic Games on August 5-21.