“This is a partnership campaign involving individuals and corporations, government leaders and grass-roots activists, great celebrities and global citizens,” UN General-Secretary Ban Ki-moon was quoted as saying in the statement, during the campaign’s launch, at the World Economic Forum in Davos, Switzerland.
According to the statement, ‘IMPACT 10X10X10’, which is part of UN Women’s ‘HeForShe’ campaign launched in 2014, is a one-year pilot initiative aimed at engaging governments, corporations and universities “as instruments of change” in the communities that “most need to address deficiencies in women’s empowerment and gender equality.”
IMPACT 10x10x10 seeks to galvanize the efforts of legislative bodies and corporations in relation to gender inequality in politics and the work place, as outlined by the World Economic Forum in a recent report.
According to the report, it will take over 80 years to achieve gender equality in the workplace. The report also indicated that there is a significantly large gap between men and women in political participation and opportunity.
In a bid to engage governments and corporations, the campaign’s inaugural global leaders include President Ernest Bai Koroma of Sierra Leone and Chairman Dennis Nally of the professional services giant, PricewaterhouseCoopers International Ltd, among others.
