London Mayor Launches Campaign to Show City's Openness After Brexit Vote

London Mayor Sadiq Khan on Monday launched a campaign to show the world that the capital of the United Kingdom is open for business and full of creativity following the recent referendum on country's membership in the European Union, his press service said in a statement.

MOSCOW (Sputnik) —Khan urges all the Londoners to support the campaign sending #LondonIsOpen via social networks, the statement added.

"The Mayor of London, Sadiq Khan, has today launched a major campaign to show that London is united and open for business and to the world following the EU referendum. #LondonIsOpen will show the world that London remains entrepreneurial, international, and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated," the statement said.

According to the statement, the campaign has already been backed by a number of celebrities, including actor Jude Law, businessmen Richard Branson and companies, such as Google and Hilton.

On June 23, the United Kingdom held a referendum to determine whether or not the country should leave the European Union. According to the final results, 51.9 percent of voters, or 17.4 million people, decided to support Brexit, while about 16.1 million opposed it.

The United Kingdom is now expected to invoke Article 50 of the EU Lisbon Treaty to initiate the formal process of withdrawal from the bloc and start talks with the EU leaders on the new format of their relations.