04:10 GMT +314 December 2018
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    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    • There Was Sex in USSR: Soviet Car Advertising
    © Photo : V/O Avtoexport
    An advertisement for the Soviet GAZ-24 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.

    There were times when the VAZ-2101 ‘Zhiguli’ was advertised as an exclusive car, and even photographed with giraffes while the GAZ ‘Volga’ was the dream of every citizen, and sausage was considered a delicacy.

    Russian advertisers of that time were well aware that promotion was a trade engine, and sex helped to sell products.

    In the USSR, a car was a luxury, not just a means of transportation. It was received as a gift by the most important people in the country. To buy a 'Zhiguli' from an official representative, people waited for five years, and they sold the car later for 2-3 times what they originally paid  for the automobile.

    Tags:
    cars, Zhiguli, Volga, Soviet Union
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