Люди во время встречи первого восхода солнца Нового 2023 года в Сеуле  - Sputnik International, 1920, 21.04.2023
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Musk: 'X Will Become Most Valuable Brand on Earth'

© AP Photo / Darko VojinovicA view of a lap top and monitors showing the Twitter signing in page displaying the new logo, in Belgrade, Serbia, Monday, July 24, 2023. Elon Musk has unveiled a new black and white "X" logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.
A view of a lap top and monitors showing the Twitter signing in page displaying the new logo, in Belgrade, Serbia, Monday, July 24, 2023. Elon Musk has unveiled a new black and white X logo to replace Twitter's famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app. - Sputnik International, 1920, 26.07.2023
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The rebranding of Twitter to "X" was announced over the weekend and near instantly began to face varying hurdles, from potential legal challenges to a barrage of criticism from users thrown off by the platform's redesign. Some forecasts indicated the change could result in billions' worth in losses for the firm's value.
Elon Musk, the billionaire entrepreneur and CEO of companies Tesla and SpaceX, announced his confidence in the success of X social media on Tuesday, vowing that the Twitter rebrand would make the platform the "most valuable brand on Earth."
Musk's statement came in response to a US media article that estimated the rebranding could potentially decrease Twitter's value by $4 billion to $20 billion. Nevertheless, Musk remains undeterred, envisioning "X" as a comprehensive communication platform that also offers robust financial transactions.
The potential integration of payment systems into Twitter/X has sparked speculation that users may soon be able to send and receive money directly through the platform. Musk foresees these payment capabilities potentially becoming half of the global financial system.
Tesla, SpaceX, and Twitter CEO Elon Musk. - Sputnik International, 1920, 24.07.2023
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While specific details about the payment systems have not been revealed, Musk emphasized the importance of executing them correctly for the magnum opus of Twitter/X to become a reality, noting his intentions to revolutionize the financial world.
Linda Yaccarino, Twitter's new CEO, has expressed enthusiasm about the transformation and hinted at more changes to come, signaling the company is just getting started. Under Yaccarino's leadership, the platform aims to fulfill its immense potential and meet the expectations of fans and critics alike.

Since acquiring Twitter for $44 billion in October 2022, Musk has embarked on a series of changes to enhance the user experience and drive innovation on the platform.

The rebranding to "X" was the latest in a series of moves aimed at revitalizing Twitter and positioning it as a leader in the ever-evolving social media landscape.

With popular platforms such as TikTok vying for users' attention, critics have underscored that the success of Musk's rebranding strategy will undoubtedly face challenges as the viability of company's future remains uncertain.
Workers inside Twitter headquarters watch from a window as a workman removes signage on Monday, July 24, 2023, in in San Francisco.  (AP Photo/Godofredo A. Vásquez) - Sputnik International, 1920, 24.07.2023
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