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What Instagram Would Have Looked Like in the USSR

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Instagram made square pictures popular in 2010, but in fact the square format had been around for over a century. In the USSR, both amateur and professional photographers used 120 film to capture everyday life.

Let's take a journey back in time to see some of these photographs which look strikingly similar to ones you can find on Instagram today.

© Sputnik / Viktor Panov / Go to the mediabankThe view from the Chernomorskoye highway, 1974.
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The view from the Chernomorskoye highway, 1974.
© Sputnik / Dadvadze / Go to the mediabankCamellia flowers in a botanical garden. The Georgian Institute of Subtropical Agriculture, the Georgian SSR, 1970.
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Camellia flowers in a botanical garden. The Georgian Institute of Subtropical Agriculture, the Georgian SSR, 1970.
© Sputnik / V. Khomenko / Go to the mediabankGeorgian dancer performing a folk dance. The Georgian Soviet Socialist Republic, 1973.
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Georgian dancer performing a folk dance. The Georgian Soviet Socialist Republic, 1973.
© Sputnik / Mikhail Ozerskiy / Go to the mediabankA mother putting her daughter to sleep under an umbrella on a beach in Sukhumi, the Georgian Soviet Socialist Republic, 1969.
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A mother putting her daughter to sleep under an umbrella on a beach in Sukhumi, the Georgian Soviet Socialist Republic, 1969.
© Sputnik / Valery Gende-Rote / Go to the mediabankGirl sitting on a rock at Odessa beach, the Ukrainian Soviet Socialist Republic, 1971.
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Girl sitting on a rock at Odessa beach, the Ukrainian Soviet Socialist Republic, 1971.
© Sputnik / N. Maksimov / Go to the mediabankPupils at model shipwrights' club with their teacher. Orlyonok Young Pioneer camp of USSR VDNKh, 1973.
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Pupils at model shipwrights' club with their teacher. Orlyonok Young Pioneer camp of USSR VDNKh, 1973.
© Sputnik / Boris Kavashkin / Go to the mediabankA beach on the bank of the Volga river, Gorky (present Nizhny Novgorod), 1972.
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A beach on the bank of the Volga river, Gorky (present Nizhny Novgorod), 1972.
© Sputnik / Boris Kavashkin / Go to the mediabankStudent of Gorky (Nizhny Novgorod) Medical Institute Nadezhda Sivacheva on the beach, 1970.
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Student of Gorky (Nizhny Novgorod) Medical Institute Nadezhda Sivacheva on the beach, 1970.
© Sputnik / O. Ivanov / Go to the mediabankThe "Makhinjauri" Restaurant in Batumi, the Georgian Soviet Socialist Republic, 1971.
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The "Makhinjauri" Restaurant in Batumi, the Georgian Soviet Socialist Republic, 1971.
© Sputnik / Eduard Pesov / Go to the mediabankVacationers on a beach in Pitsunda, Abkhazia, the Georgian Soviet Socialist Republic, 1972.
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Vacationers on a beach in Pitsunda, Abkhazia, the Georgian Soviet Socialist Republic, 1972.
© Sputnik / Yuriy Somov / Go to the mediabankBakuriani alpine ski resort, the Georgian Soviet Socialist Republic, 1973. Imedo Pkhakadze, handball coach, former USSR handball team player, is seen here with his skis.
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Bakuriani alpine ski resort, the Georgian Soviet Socialist Republic, 1973. Imedo Pkhakadze, handball coach, former USSR handball team player, is seen here with his skis.
© Sputnik / Tutov / Go to the mediabankA gymnast caught mid-jump on film. Tbilisi (the Georgian Soviet Socialist Republic) can be seen behind her. The photograph was taken in 1974.
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A gymnast caught mid-jump on film. Tbilisi (the Georgian Soviet Socialist Republic) can be seen behind her. The photograph was taken in 1974.
© Sputnik / Galina Kmit / Go to the mediabank"Zelyony Popugay" (Green Parrot) restaurant, Sochi, USSR, 1970.
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"Zelyony Popugay" (Green Parrot) restaurant, Sochi, USSR, 1970.
© Sputnik /  / Go to the mediabankYuri Gagarin on vacation in Crimea after the space flight, 1961.
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Yuri Gagarin on vacation in Crimea after the space flight, 1961.
© Sputnik / Yakov Berliner / Go to the mediabankLivadia Palace, a 19th-20th-century monument of architecture and history, photographed in 1969.
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Livadia Palace, a 19th-20th-century monument of architecture and history, photographed in 1969.
© Sputnik /  / Go to the mediabankSchool children relaxing at the All-Union Artek Young Pioneer Camp named after Lenin. The picture was taken in 1963.
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School children relaxing at the All-Union Artek Young Pioneer Camp named after Lenin. The picture was taken in 1963.
© Sputnik / N. Rakhmanov / Go to the mediabankVacationers on a beach in Pitsunda, Abkhazia, the Georgian Soviet Socialist Republic, 1982.
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Vacationers on a beach in Pitsunda, Abkhazia, the Georgian Soviet Socialist Republic, 1982.
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