"Censorship is impossible with current technology these days. No one is able to pull it off, no one can shield a person from someone else’s information or propaganda. No one has a monopoly on this information," Kiselev said.
"The world describes itself entirely differently," he observed, arguing in favor of the importance of shaping information. "Once you give up on this, the audience will turn away from you because people face the need to understand the modern world to make vital decisions for themselves and their families."
Editor-in-Chief Margarita Simonyan seized on the use of the human interest angle to explain the world, distinguishing the benefits to ratings with the drawbacks of "inspiring people with a less stable psyche."
"A journalist should approach this responsibly. Not showing what is interesting to the audience, prioritizing other considerations that should probably be under the authority of security services, would be wrong for us as journalists," Simonyan suggested.
The eighth FEAM plenary session organized by Rossiya Segodnya International Information Agency brought together chief editors and top managers from 14 post-Soviet countries to discuss mass media interaction under various political and economic conditions.
Established in 2006, FEAM provides a unique platform for leading media experts from CIS countries, the Baltics and Georgia to discuss trends and developments in media.