Are we all the victims of aggressive advertising? Why are we so easily persuaded? On this edition of Looking Forward Svetlana Ekimenko and Victor Erofeyev are joined by J Scott Armstrong, Professor of Marketing at the University of Pennsylvania and author of the book “Persuasive Advertising”, to discuss the impact advertising has on us.
Are We Victims of Aggressive Advertising?
10:05 GMT 30.04.2015 (Updated: 15:15 GMT 30.04.2015)
Today we often make lifestyle choices under the not-so-subtle influence of advertising. What role does advertising play in our lives, and how does it affect our self-image?