05:57 GMT21 October 2020
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    As it unveiled its Fall Winter 2020 fashions, luxury brand Gucci stated it sought to rip up “toxic stereotypes that mold masculine gender identity”.

    Italian luxury brand Gucci is selling a $2,600 orange and beige check dress for men as part of its Fall/Winter 2020 collection. The garment features a satin bow detail, mother-of-pearl buttons, and a “peter pan collar”.

    Branded by the fashion giant as a 'Tartan cotton long smock shirt,' said to be inspired by grunge looks from the early 1990s, it can be 'styled over ripped denim jeans'.

    ​In apprehension of a barrage of questions over the garment, Gucci stated that the smock shirt, made from 100 percent cotton “reflects the idea of fluidity explored for the Fall Winter 2020 fashion show, disrupting the toxic stereotypes that mold masculine gender identity.”

    According to the online description, the features of the garment “add a childhood inspired element, which ties to a recurrent theme of the collection”.

    For those who find orange not particularly flattering, there's also a floral print creation at a cheaper price of $1,150.

    Netizens were left unimpressed by the garment.

    ​Weeks earlier Gucci nonplussed fashionistas by releasing a pair of worn-looking Eco-washed jeans for their autumn/winter collection.
    Selling for $600, the organic denim jeans give off the convincing illusion of fresh grass stains around the knees.

    ​While not everyone was impressed, Gucci claimed the material had been specifically treated to emanate a 'grunge vibe'.

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    Tags:
    identity, gender, Gucci
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