01:40 GMT02 December 2020
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    The UK celebrity chef has become renowned over the years for his quest to expel the world of junk-food and to see everyone eating healthily. While an honourable goal, it appears that he hasn’t been entirely honest about the nature of his relationship with McDonald’s.

    Jamie Oliver has been acting as an informal advisor to top executives at McDonald's, despite being a relentless critic of the fast-food chain, according to the Press Association.

    It has been widely reported that Mr Oliver has held repeated clandestine discussions with the chain's UK bosses — including its Chief Executive Paul Pomroy — but is said to not have an ongoing commercial relationship with the takeaway food giant.

    ​​In 2011, Mr Oliver was in the spotlight for rallying against McDonald's burgers, slamming them as "not fit for human consumption" and calling for an end to the use of an additive found in processed beef which he said made the burgers resemble "pink slime." Yet, those comments were only among a plethora of critiques that the food crusader Oliver has levelled against McDonald's and other giants in the fast-food industry. In 2016 he called into question the merits of allowing McDonald's to sponsor the Olympics. Also, as part of his anti-obesity campaign, he famously called for junk food advertisements to be banned on television until the late evening.

    ​Oliver also stirred up controversy after partnering with oil-producing conglomerate Shell, to allegedly create a healthier 'food-to-go' range for the company's gas stations across the UK. Hitting back at the criticism of that move, Oliver is quoted as saying that, "if we want Britain to be in a healthier, more productive place in 15 to 20 years, we absolutely need businesses to be on that journey."

    READ MORE: Jerksploitation! Jamie Oliver Accused of 'Cultural Appropriation' by Labour MP

    Yet, there are those — likely to be dismissed as cynics — who will say that considering he's spent his career criticising McDonald's, Oliver's engagements with them are nothing more than an attempt to get rich while masquerading in the public space as an innocent advocate for healthy eating.     

    McDonald's, healthy food, healthy lifestyle, chef, fast food, health, McDonalds, McDonalds, Jamie Oliver, United Kingdom, London
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