Among the notable areas which require intense investing is “Countering a Revanchist Russia”, for which it will allocate $15.4 million to battles in the blogosphere.
Interestingly enough, it is more than twice as much as the agency is prepared to shell out on “Countering The ISIL Narrative” ($6.1 million).
The reason for the big spending is the fear among the “US and its Western Allies” of an “aggressive Russia” which has had some success lambasting them in the social media, not to mention via TV and radio.
“Over the past 15 years, Russia has been headed in the opposite direction, with authoritarianism and anti-Western policies that today threaten Russia’s neighbors and, by extension, the United States and its Western allies,” reads the document.
The US international media (USIM) is now set forth to “refute Russian propaganda” and influence the minds of “Russians and Russian-speakers in the former Soviet Union, Europe and around the world.”
For the purpose, BGG chose one of its broadcasters, RFE/RL (Radio Free Europe/Radio Liberty), headquartered in Prague.
Though it still counts on TV broadcasting, as it is “by far the leading platform for news in Russia, the former Soviet space, and markets targeted by Russian propaganda around the world”, RFE/RL will extensively use “digital platforms to reach Russians in broadcast-denied zones, which are rapidly gaining in popularity for news, and offer new, creative opportunities to engage and connect audiences.”
“In FY 2015 RFE/RL will create a new digital media department, DIGM, that includes a dedicated social media team to confront misinformation in the Russian-media sphere via multiple social-media platforms (e.g. Facebook, Twitter, VKontakte and Odnoklassniki). This team will also utilize WhatsApp to function as a mobile push-messaging service targeting potential new audiences,” says the paper.
Last month, US Congressman Ed Royce spoke up for the need to reform Washington’s media agency, BBG.
“Our nation is getting beat by Putin propaganda and our international broadcasting is floundering. It’s unacceptable,” Royce then stated in the release.
Royce stressed that BBG, a US federal agency responsible for supervising all government-supported civilian international media, must be reformed.
Russian President Vladimir Putin Once Again Tops the List of the World's Most Influential Figures
Meanwhile, Russian President Vladimir Putin once again topped the list of the world's most influential figures, this time chosen by the readers of Time magazine.
The Top 10, besides Putin, comprises a number of entertainers, including South Korean singer Lee Chae-rin, known by her stage name CL, pop stars Lady Gaga, Rihanna, Taylor Swift, and religious leaders, featuring the Dalai Lama and Pope Francis. A full list will be published on April 16.