MOSCOW, September 3 (RIA Novosti) - Malaysia Airlines, notorious for losing two planes loaded with passengers this year, has launched a “My Ultimate Bucket List” competition for its customers, provoking unfavorable reactions from the media, The Huffington Post reported.
The company's choice of words sparked indignation among bloggers and some international media, The Huffington Post said Tuesday.
The Merriam-Webster online dictionary defines “bucket list” as a list of things that one has not done before but wants to do before dying, thus the association was considered at least unfortunate, as over 500 people died while on Malaysia Airlines flights in recent months.
The contest, aimed at clients from Australia and New Zealand, encouraged the public to submit a text of maximum 500 words, on the things one would like to “tick off on your bucket list,” the newspaper wrote.
An iPad and a ticket to a destination inside Malaysia were among the prizes for the winners. However, the company has removed the page describing the competition from its website, apparently because of negative press reaction.
Malaysia Airlines flight MH370, which took off from Kuala Lumpur to Beijing in early March with 227 passengers and 12 crew members onboard, went missing. The wreckage of the plane has not been found, though after weeks of searches, the company suggested it went down in southern Indian Ocean.
Another flight going from Amsterdam to Kuala Lumpur crashed on July 17 while flying through the airspace of eastern Ukraine’s Donetsk Region. All 298 people onboard, including 85 children, did not survive.
Ukrainian authorities claim the plane was downed by independence forces, who responded that they did not possess means to hit targets flying at the altitude of a passenger plane. A preliminary report on the incident is expected to be released in the coming weeks, according to the crash's investigation committee.