Norwegian anti-Facebook movie makes a splash: over 6 mln views per month on YouTube
Three brothers Shaun, Andrew and Steven Higton uploaded "What's on your mind?" on YouTube after showing it at the Cannes film festival in May. The three, born to a Norwegian mother and an American father, were brought up in Oslo and already work as commercial filmmakers, with Shaun most recently directing an advert for Intersport in Norway.
The film records a guy whose life gradually falls apart while the number of 'likes' on his
"I was looking at my Facebook feed one day, and I was thinking, 'everyone looks so great all the time,'" director Shaun Higton told The Local. "So this idea just popped into my head, 'wouldn't it be cool to follow this guy as his life is going in a downward spiral, and as he goes down, his Facebook 'likes' go up. That was the whole point."
The movie opens with a man scrolling through the idyllic pictures of other's lives on Facebook.
And he sees his own microwave dinner, and miserable girlfriend.
He looks back at the screen.
"What's on your mind?" Facebook asks.
"Sushi with my girl tonite!" he writes.
Producer Andrew Higton told the Daily News that his brother came up with the idea while scrolling through his Facebook feed.
"He was looking at all these posts and seeing people having a wonderful time and traveling to all of these places," he said.
"He was like, 'Wow, people really can't be this happy.'"
And ha was right, the happier the guy was perceived on Facebook and the more likes he got the more miserable he was in fact.
But when the guy finally decides to reveal the reality of his life and posted "my life sucks", no one likes it and some even block his feed.
The video has received so many shares and likes as it illustrates a real trend - no matter what always be happy on Facebook, making the thing look like a vanity fair or a happiness race with obviously no winner.