11 March 2013, 14:43

Voice of Russia expands digital broadcasting coverage in US, Europe

Voice of Russia expands digital broadcasting coverage in US, Europe

In early March, the Voice of Russia radio station went on air in Switzerland using its digital DAB+ multiplex. Programs are now broadcast 24/7 in German, French, Italian, English and Russian.

Switzerland maintains a whole network of over a million DAB+ transmitters with potential audience as high as 2.4 million, which is a third of the country’s overall population. The next few years are expected to see Europe switch to the DAB+ format.

Starting in March 2013, VOR has been broadcasting in the digital HD Radio format in Washington and Chicago, US. The HD Radio technology allows two radio stations to use one FM frequency, which means the audience can opt between two separate broadcasters. In Washington, VOR broadcasts at 103.5 FM together with WTOP, which the city’s top rank radio station, while in Chicago its shares the frequency of 100.3FM with the popular WILV broadcaster.

Earlier VOR launched HD Radio service in Miami, as well as in New York and Washington using AM dial.

“The Voice of Russia has expanded its coverage in North and South America, Europe and Asia using high-end telecommunication technologies,” VOR chair Andrei Bystritsky has said. “Same is true for the Internet, where we are launching multimedia webpages in foreign languages and increasing our presence in social networks and local news agencies.”

“Of course, content has always been the focal point in the work of any radio company, but it’s equally important to spread the word to as large an audience as possible using all modern formats and advanced telecommunication technologies,” the head of the VOR said.

The state-run Voice of Russia radio station is one of the world’s most influential multimedia news agencies, broadcasting in 31 languages 178 hours a day in short, medium and longwave formats, in DAB+, DRM, HD-Radio, as well as through cable, satellite transmission and in mobile networks. VOR’s Internet coverage comes in as many as 38 languages.

VOR is also the oldest Russian broadcaster, its first programs dating back to October 29, 1929. It is one of top five most popular radio stations in the word, with an audience of 109 million.

DAB+ is a digital radio technology for broadcasting radio stations. The DAB+ standard was adopted by the European Broadcasting Union as recommendable for all European broadcasters and is encouraged by EU governments. The technology provides CD-sound quality and can transmit texts, videos and pictures, while its high resistance to interference allows for a better signal stability.

HD Radio is a format that was selected by the US Federal Communications Commission as a digital audio broadcasting method for the United States. It has been in the market for over 10 years. It is an iBiquity's in-band on-channel (IBOC) digital radio technology that can transmit data by using a digital signal embedded on-frequency within a station's standard analog signal as well as signals sent by independent commercial users. Over 2150 US radio stations broadcast in HD Radio, covering almost 90% of the country. The IBOC technology was invented in an attempt to counter the increasing lack of radio frequencies, as well as to improve the general sound quality.

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