British fashion claims a stake in Russia
Numerous British designers have arrived in Moscow, despite the ongoing economic crisis and the falling customer demand. Showing-off in times of crisis is not something to boast about. Although Russians are high on the Forbes list of the world’s billionaires, and Moscow intends to prove itself as one of the most expensive cities. Present-day Russia is no longer a country of inelegant raspberry-red blazers, worn in the 90s by ignorant snobs. A growing number of professionals appreciate the style and quality of clothing and interior decor. Russians rich and poor have a taste for world brands, and the more brands will be available in Russia, the more money people will spend on them.
British designers have decided that the time has come to introduce their products in Russia. The country is gradually coming out of the recession and the conditions for a consumer boom are likely to emerge in the near future. Characteristic of the British clothes, interior décor and objects d’art are somewhat austere and conservative in true British taste, which can’t be mistaken for any other one. Designers from Great Britain have therefore presented their works at the “British Lifestyle” exhibition, which is currently underway at the Britain’s Embassy in Moscow. Russia was selected the first country for the project not by accident, since the Russian market remains one of the most attractive in the world.
The project includes 26 British companies, producing fashionable clothing, souvenirs, interior design, which obviously comply with the name of the exhibition - “British Lifestyle”. Among the designers attending the event, are Marion Ayonote, a ground-breaker in creating women’s shoes, and the leading producers of clothing and textiles of Great Britain. The exhibition also displays the works of the “Cornelia James” company, producing gloves and recommended by Her Majesty’s court, as well as “Drakes of London”, the largest producer of hand-made ties and others.All the participants in the exhibition are sure they came to Moscow at the right time to gain the affection of the Russians.