23:51 GMT15 June 2021
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    Despite being an animated video, the US Army’s new ads tell stories about actual members of the country’s armed forces.

    The US Central Intelligence Agency recently released a recruitment ad featuring a woman who refuses to "internalise misguided patriarchal ideas of what a woman can or should be", and the United States Army has apparently followed suit, adopting a similar approach to compelling young people to enlist.

    Just like the CIA video, which was a part of a series depicting real members of the intelligence community, the new US Army’s recruitment campaign called "The Calling" focuses on the stories of actual members of the United States’ armed forces (albeit in a cartoon format).

    One of the videos, which was released on 4 May on the GoArmy YouTube channel, focuses on the life of Corporal Emma Malonelord, showing her being raised by 'two moms' and attending a gay rights parade.

    Just as the CIA video before, the Army video attracted its share of criticism online, with quite a few social media users looking less than impressed by the ad and branding it "woke".

    social media, ad, recruitment, US Army, US
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