19:43 GMT19 April 2021
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    The original tweet, considered by many as misogynistic and inappropriate, was deleted by the fast food company after gaining over half a million likes.

    Burger King, usually championing provocative or sarcastic adverts, sparked massive outrage and raised many eyebrows in its recent attempt to promote scholarship for female chefs by tweeting "Women belong in the kitchen"... on International Women's Day on Monday.

    Even though the thread continued with the phrase "If they want to, of course", it did not save the fast food giant from a massive wave of condemnation that resulted in Burger King deleting the tweet and issuing an apology.

    "We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time", the UK branch of the brand tweeted.

    The provocative tweet was blasted as misogynistic and particularly inappropriate given the fact that it was posted on International Women's Day. Even the apology did not seem to improve the situation for many netizens.

    ​Not everyone, however, was eager to condemn Burger King for the punchline, arguing that it was not a bad way to draw attention to women's rights in the given industry.

    ​Others took their chance to roll out a great deal of memes and jokes.

    ​Particularly, people reacted to a popular suggestion that the fast food giant could rebrand itself as "Burger Queen" to redeem itself for the "kitchen" tweet.

    ​Others mocked Burger King for a purported attempt to defend the provocative thread.

    ​According to a Burger King statement released after the scandal, the HER (Helping Equalize Restaurants) Scholarship program has awarded more than $3 million in scholarships in North America.

    "Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women. It was our mistake to not include the full explanation in our initial tweet and have adjusted our activity moving forward because we're sure that when people read the entirety of our commitment, they will share our belief in this important opportunity," the statement read, cited by ABC.


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