15:11 GMT20 April 2021
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    Mr. Potato Head, an iconic American children's toy created by Hasbro, is a vaguely anthropomorphic plastic potato to which one can adjust body parts such as arms, legs, eyes, eyebrows and hats, along with some clothes.

    The Thursday news that the Hasbro toy company would drop the "Mr" out of its "Potato Head" brand immediately sparked a Twitterquake as users were outraged and baffled by the sudden change of name and identity of a favourite childhood toy.

    "11 million children in the United States suffer from hunger, but first we have to stop that problematic Mr. Potato Head!", one of the user ridiculed, commenting on the name change.

    Those angry over a new world in which Mr Potato Head is no longer a mister, and some laughing at how vigorously people defend gender pronouns for a plastic potato, propelled the toy into Twitter trends. 

    Jokes, memes and sarcastic comments on gender neutrality flocked Twitter threads.

    ​Some wondered what would happen to the - yes - Mr Potato Head's wife, Mrs. Potato Head. "Did anyone tell her?", netizens questioned. Others immediately rolled out theories on what could happen to her.

    ​However, as passions ran high in social media, the company behind the potato toy, Hasbro, weighed in to cool everybody down. It appeared that no one was actually encroaching on Mr Potato Head's gender, and the name change only applied to the toy brand that included both Mr and Mrs Potato Head.

    "Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD", the company tweeted.

    ​The 1952 Hasbro toy that suddenly reappeared in the spotlight in 2021 was first developed by George Lerner in 1949. One can spot cameos of Mr and Mrs Potato Head in the famous Pixar animated movie franchise "Toy Story".

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    Tags:
    brand, gender neutrality, toys, Hasbro, US
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