The popular South Korean band Bangtan Boys, known as BTS, uploaded the official video for their track "On" at midnight 28 February KST. It later broke records by becoming the biggest YouTube Premiere of all time.
The debut attracted more than 10 million viewers in just an hour, and the number continues growing as more and more fans tune in to enjoy the band's music video.According to an official press release the video is a "symbolic representation of 'ON' to highlight a different kind of charm of the multifaceted band".
The Army, as BTS fans style themselves, rushed to the comments section to express their adoration for the new release.
BTS, or Bangtan Sonyeondan, is comprised of V, Jungkook, Jimin, SUGA, Jin, RM, and J-Hope. It is a highly successful South Korean boy band that has become a sensation both domestically and worldwide. They have been active since 2013.