Based on the press release, it doesn’t seem as though Reynolds is going to make drastic changes to the company, which currently offers its service over T-Mobile’s network. The announcement says the star “will help with Mint’s communications and marketing efforts as well as strategic decision-making” – including advertising Mint Mobile plans during the Super Bowl in February.
“Celebrities generally invest in high-end products like skincare brands or delicious gin companies,” Reynolds said in a press release. “Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month.”
Reynolds is no stranger to advertising. He is a part owner and regularly features in ads for Aviation American Gin – to the extent that he even put a gin advertisement inside the Samsung TV he had to advertise earlier this month.