19:43 GMT +320 November 2019
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    Recording artist Kanye West attends The Fashion Group International's annual Night of Stars gala at Cipriani Wall Street on Thursday, Oct. 24, 2019, in New York

    Kanye West’s Religious-Themed Merch is So Ugly People Joke it Turns Them to Atheism

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    Kanye West has recently declared himself “unquestionably, undoubtedly, the greatest human artist of all time”, but he’s never said anything about his graphic design skills. Some people believe that his newest ‘Jesus is King’ merch is actual blasphemy.

    Music fans are still wrapping their minds around Kanye West’s newly-released gospel-themed album, but the similarly devout merchandise has people either up in arms or down in stitches.

    On Wednesday, Kanye dropped a set of t-shirts, shorts, crewneck sweaters, sweatpants, hats, and socks. Piety is a recurring motif in all of the pieces, which will run you from $60 to $260.

    What’s drawn increased attention to the merch – apart from the usual lamentation about the prices – was the somewhat sloppy graphic design.

    The 'Jesus is King' merch from Kanye West's online shop
    The 'Jesus is King' merch from Kanye West's online shop

    A handful of pieces feature stretched-out images of black and white Jesus Christ, complete with low-resolution prints and 90’s-style graphics. The whole line was apparently designed by AWGE, A$AP Rocky’s creative agency.

    The 'Jesus is King' merch from Kanye West's online shop
    The 'Jesus is King' merch from Kanye West's online shop

    The ‘Jesus is King’ merch has come in for a lot of stick online. “This made me even more atheist,” one user wrote.

    Another said the clothes looked like “satire merch.”

    A number of people jokingly suggested the whole line was made in Microsoft Word.

    The wave of criticism then entered the meme territory – and became unstoppable.

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