23:34 GMT27 May 2020
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    The anticipated luxury brand will be called 'Fenty', named after the singer's surname and her existing cosmetics brand.

    Pop singer and owner of Fenty Cosmetics, Robyn Rihanna Fenty, announced on Friday her plans to launch her own luxury fashion brand this spring.

    The launch is possible thanks to a collaboration with France-based luxury goods conglomerate Louis Vuitton Moët Hennessy Group (LVMH), owned by Bernard Arnault, who has confirmed the plans. He also stressed that his corporation has build up a team that will provide support to Rihanna's ambitious fashion project. 

    READ MORE: Some Rihanna, Ariana Grande Songs Banned in Indonesia Over 'Porn Association'

    Commenting on the collaboration with LVMH, the signer said that "Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits." 

    ​Rihanna's fans couldn't remain indifferent to the big news and immediately turned to Twitter to express their sentiment and thoughts about the new brand. 

    ​Some noted that instead of being focused on music, the singer was "building a luxury empire."


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