Kim Kardashian West turned to her 129 million Instagram followers in an attempt to raise alarm regarding the creepy "Momo Challenge," which has reportedly influenced children to commit suicides and other harmful deeds.
On her Instagram page, Kim shared a string of heartfelt posts from disturbed parents with her vast follower base. She tagged YouTube directly and asked "please help."
"Beware! This was just sent to me about what's being inserted in YouTube Kids. Please monitor what your kids are watching!" the social media celebrity wrote.
Recently, Momo took to other social media platforms, including Facebook, YouTube and, most disturbingly, YouTube Kids, a section of the site specifically created to be safe for children. However, presumably due to YouTube's machine moderation algorithm, the Momo videos managed to sneak beneath the radar.
What begins as an innocent kids' cartoon may quickly devolve into a sinister video, filled with violence.
In an interview for TMZ, a YouTube spokesperson said that if the videos in question do exist, they would be clear violations of site policies and would be removed immediately.
Ce que vous appelez "Momo" se nomme en réalité "Mother-Bird" inspiré du Yōkai "Ubume", crée par @linkfactory vers 2016.— Benlitzler (@benlitzler) 15 августа 2018 г.
(J'espère vraiment pas dire de bêtise au niveau de mes informations)
Du coup vos "momo challenge", c'est chiant, vraiment, allez les soutenir plutôt. pic.twitter.com/WtQlJoNzIB
On 27 November 2017, YouTube claimed it had blocked 270 accounts and 150,000 Elsagate videos, as well as more than 2 million videos and 50,000 channels pretending to be kids' content.