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    Models display Agent Provocateur's new lingerie collection 'The New World Order' outside a department store in London, Wednesday, Sept. 16, 2009.

    Father Ranting About 'Immoral Soft Core Porn' Lingerie Ad Told to 'Get a Grip'

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    A 49-year-old father has publicly objected to a lingerie advert by Agent Provocateur in one of Ireland's shopping malls, calling it "soft porn." His remarks were met with some opposition by those who saw nothing wrong with the ad.

    After seeing an ad by British lingerie retailer the size of a "cinema screen" in the House of Fraser mall, Kenneth Durr took to Twitter to express his outrage.

    "I have been to House of Fraser in Dundrum and told them I do not wish my children, as happened on Sunday evening, to be abused by immoral soft core porn in the Dundrum Centre. They said they have had a lot of complaints but are not budging. I've contacted media etc, etc," Mr. Durr said in a post.

    His appeal wasn't received well by everyone, while some users mocked the father of two.

    Others advised Mr. Durr to "get a grip, and find a bloody hobby," arguing that his kids won't be "corrupted by a photo of a woman lying around in her feckin underwear."

    Mr. Durr also addressed the shopping mall in a message, urging the company to pay attention to the complaint.

    In response to Mr. Durr's criticism of the advert, a Twitter user Eoin M Naughton argued that "Ireland is progressive nation, and will continue to leave behind those stuck in 1970's Church ran country."

    The ad by Agent Provocateur shows a female model wearing a pink set of lingerie, photographed in a horizontal position with red background and facing the camera.

    Recently, among other brands on the receiving side of customer complaints revolving around sex and sexism, were Kleenex for its Mansize-branded tissues and Protein World for their "Are You Beach Body Ready?" ad on London underground. 

    READ MORE: Are You Beach Body Ready? Sexist Ad Fuels Witch Hunt on Gender Stereotyping

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    Kleenex Rebrands 'Mansize' Tissues, Ending 60 Years of 'Sexist' Labelling
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    advertising, lingerie, Twitter, Ireland
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