04:22 GMT09 March 2021
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    The Italian luxury fashion brand has recently found itself in the midst of a racism controversy caused by one of its clothing items - a black balaclava jumper which features a cut-out at the mouth that is outlined in red.

    Faced with massive criticism over the contentious design, Gucci issued an apology, "deeply apologizing for the offense caused by the wool balaclava jumper."

    The brand praised the value of diversity, determined to "turning this incident into a powerful learning moment for the Gucci team and beyond."

    Hundreds of reactions to the apology statement shared on the brand's Twitter page, included speculation that Gucci embroiled itself in controversy for publicity.

     Other users doubted just how controversial Gucci's jumper was, while some found it simply "disrespectful."

    The jumper, which is still available to buy for $890 (£688) online, is described to have been inspired by "vintage ski masks." "Multi-coloured knitted balaclavas walked the runway, adding a mysterious feel to this collection," the product description reads.

    Another Italian fashion giant, Prada, was criticised over using "blackface" imagery in its accessory, depicting a black monkey with oversized red lips.

    End of last year, Dolce & Gabbana's fashion show in Shanghai was cancelled by the city's Cultural Affairs Bureau after a handful of scandalous screenshots showing controversial comments by the designer Stafano Gabban were unearthed online.

    D&G was heavily criticised for its latest campaign #DGLovesChina, after a series of clips were posted on their social media accounts featuring an Asian model using chopsticks to eat Italian dishes — pizza, spaghetti and traditional Sicilian cannolo.

    READ MORE: Outrage as Stefano Gabbana Calls China 'Country of Sh*t' Amid Hacking Claims


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